Marketing · n8n

Mine Search Terms for Negative Keywords to Cut Wasted Ad Spend

Stop paying for irrelevant clicks — analyze your search-term report and surface likely negative keywords to add, reducing wasted ad spend.

difficulty Advancedsetup 40 minresult Irrelevant search terms are caught and suggested as negatives weekly, steadily lowering wasted spend.—
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  1. 1

    Pull Search Terms

    Add a Schedule Trigger weekly and an HTTP Request to the Ads API for recent search terms with spend and conversions.

  2. 2

    Flag Irrelevant Terms

    Add an OpenAI node identifying terms unrelated to your offering that spent without converting.

  3. 3

    Compile Suggestions

    Add a Code node ranking candidate negatives by wasted spend.

  4. 4

    Send for Review

    Add a Slack node posting the suggested negatives to add for your approval.

  5. 5

    Activate and Test

    Activate the workflow and run it once. Confirm sensible negative candidates surface.

Frequently asked questions

Should negatives be added automatically?

Review first — some odd terms still convert. Approve before adding to avoid blocking real demand.

How often should I run it?

Weekly keeps waste low without over-pruning terms that need more data to judge.

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