Lead Generation · n8n

Qualify Inbound Social DMs With AI Before Routing to Sales

Filter the noise — AI reads inbound DMs, qualifies genuine buying interest, and routes only real prospects to sales with a summary.

difficulty Advancedsetup 40 minresult Sales only sees qualified DM leads with context, saving time and speeding up genuine deals.—
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  1. 1

    Receive DMs

    Add a Webhook node subscribed to inbound message events.

  2. 2

    Qualify With AI

    Add an OpenAI node judging whether the message shows genuine buying interest and summarizing the need.

  3. 3

    Filter Qualified Leads

    Add an IF node continuing only for real prospects, ignoring spam and small talk.

  4. 4

    Create the Lead

    Add a HubSpot node creating a contact with the AI summary and notifying the right rep.

  5. 5

    Activate and Test

    Activate the workflow and send test DMs of varying intent. Confirm only qualified ones route to sales.

Frequently asked questions

Won't it miss subtle interest?

Tune the prompt with examples and keep a low-confidence bucket for human review so nothing real slips.

Can it auto-reply first?

Send a helpful acknowledgment within the messaging window while routing the qualified lead to a human.

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