Nudge Shoppers to Reach the Free-Shipping Threshold
Lift order values — when a cart is just below your free-shipping threshold, email a nudge suggesting an add-on to cross the line.
- 1
Detect Near-Threshold Carts
Add a
Webhook/trigger for carts within a small gap of the free-shipping threshold. - 2
Suggest an Add-On
Add an
OpenAInode recommending a low-cost complementary item that crosses the threshold. - 3
Send the Nudge
Add a
Klaviyonode emailing the shopper how close they are and the suggested add-on. - 4
Track Conversion
Add a step recording whether the nudge lifted the order.
- 5
Activate and Test
Activate the workflow with a near-threshold test cart. Confirm the nudge and suggestion work.
Frequently asked questions
Does free shipping really move orders?
Crossing a free-shipping threshold is a strong motivator; a well-matched add-on suggestion converts many near-misses.
Won't this feel pushy?
Frame it as helping them unlock free shipping — a benefit, not a hard sell.
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