Give VIP Customers Early Access to New Product Drops
Reward loyalty and build hype — grant your VIP customers early access to new drops before the public launch.
- 1
Schedule the Early Access
Add a
Schedule Triggerfor the VIP window ahead of public launch. - 2
Select VIP Customers
Add a
Shopify/Klaviyonode targeting customers with the VIP tag. - 3
Grant Early Access
Add a step unlocking the product for VIPs via a secret link or gated collection.
- 4
Send the Invite
Add a
Klaviyonode emailing VIPs their exclusive early-access link. - 5
Activate and Test
Activate the workflow with a test VIP. Confirm early access and the invite work.
Frequently asked questions
How much earlier should VIPs get access?
A day or two creates genuine exclusivity without frustrating the wider audience.
Can I cap early-access stock?
Reserve a portion for VIPs so early access is meaningful but public launch still has inventory.
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