Automatically Log Lemlist Email Opens as Pipedrive Activities for Instant Follow-Up
When a prospect opens your Lemlist email, this workflow instantly creates a follow-up activity in Pipedrive so your sales team never misses a hot lead. No manual logging required — every open is tracked automatically.
- 1
Receive the Lemlist email-opened webhook
Add a
Webhooknode as the trigger. Set the HTTP method toPOSTand copy the generated webhook URL. In your Lemlist account, go to Settings > Integrations > Webhooks, paste the URL, and select theemailOpenedevent. This node fires every time a prospect opens one of your emails. - 2
Extract the key fields from the Lemlist payload
Add a
Setnode connected to the webhook. Create three fields:prospectEmailmapped to{{ $json.body.email }},campaignNamemapped to{{ $json.body.campaignName }}, andfirstNamemapped to{{ $json.body.firstName }}. These values will be used in the Pipedrive search and activity creation steps. - 3
Find the matching person in Pipedrive
Add an
HTTP Requestnode. Set the method toGETand the URL tohttps://api.pipedrive.com/v1/persons/search. Under Query Parameters, addtermas{{ $json.prospectEmail }},fieldsasemail, andapi_tokenas your Pipedrive API token (found in Pipedrive under Settings > Personal Preferences > API). This returns the Pipedrive person record matching the prospect's email. - 4
Create the follow-up activity in Pipedrive
Add a second
HTTP Requestnode. Set the method toPOSTand the URL tohttps://api.pipedrive.com/v1/activities. In the Body (JSON), includesubjectasFollow up - {{ $json.firstName }} opened email in {{ $json.campaignName }},typeasemail,due_dateas today's date using{{ $now.toFormat('yyyy-MM-dd') }},person_idas{{ $('HTTP Request').item.json.data.items[0].item.id }}, andapi_tokenas your Pipedrive API token. This creates a visible task reminding the rep to follow up. - 5
Confirm the activity was created
Add an
Ifnode to verify success. Set the condition to check that{{ $json.success }}equals the booleantrue. Thetruebranch confirms the activity was logged correctly. Thefalsebranch can be connected to a Slack or email alert node later if you want failure notifications. For now, leaving the false branch unconnected is fine for basic setup.
Frequently asked questions
What if the prospect does not exist in Pipedrive yet?
The search node will return an empty items array, and the activity creation will fail silently. To handle this, you can add an If node after the search step to check whether a person was found, and if not, create the person first using a POST to /v1/persons before creating the activity.
Will this trigger every single time the same person opens the email?
Yes — Lemlist fires the emailOpened webhook on every open event, including repeat opens. If you only want one activity per prospect, add an If node that checks whether an activity with the same subject already exists in Pipedrive before creating a new one.
Where do I find my Pipedrive API token?
Log in to Pipedrive, click your profile icon in the top right, go to Personal Preferences, then click the API tab. Copy the personal API token and paste it into the `api_token` query parameter in both HTTP Request nodes.
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