Brand Mention Tracker: know what the internet said about you today — in one evening digest
An n8n workflow that sweeps Google News RSS and Reddit for your brand name (and common misspellings) every few hours, has Claude judge sentiment and importance, and sends one evening Telegram digest — with an instant bypass alert if something negative starts moving.
- 1
Sweep the free sources
A
Schedule Trigger(every 4 hours) reads your keywords sheet (brand, misspellings, product names, competitors), then hits Google News RSS (news.google.com/rss/search?q="YourBrand") and Reddit search JSON for each. A dedupe check against the archive sheet drops already-seen URLs. - 2
Judge each mention
Claude gets title + snippet + source: 'JSON: {sentiment: -2..+2, importance: 0-10 considering source reach and engagement, category: review|news|discussion|complaint|competitor, one_liner}'. Cheap per call, and it's what turns a keyword feed into judgment.
- 3
Instant path for fires
An
IFnode — sentiment ≤ -1 AND importance ≥ 7 — bypasses the digest and pings Telegram immediately with the link and Claude's one-liner. This is the alert that lets you reply to the critical thread while it's on page one. - 4
Evening digest for everything else
At 20:00, the day's mentions go to Claude for a grouped digest: positives worth amplifying, neutrals for awareness, negatives with a suggested response for each, competitor notes last. One message, ninety seconds to read, and you're the founder who always somehow knows.
Frequently asked questions
Which sources does it actually cover?
The free tier of the internet: Google News RSS (which indexes thousands of publications), Reddit's public search, and any blog RSS you add. It won't see inside closed platforms — X, TikTok, private Facebook groups. For most small brands, news + Reddit + blogs is where reputation moves; add the paid listening tools when you outgrow this.
How does it avoid alerting on every random mention?
Claude scores each mention for reach signals (source, engagement hints) and sentiment, and the digest groups by importance. The instant-bypass alert fires only on the combination negative + gaining traction — a complaint tweet with three likes waits for the digest; a critical article or a climbing Reddit thread pings you now.
Can I track competitors with the same workflow?
Yes — the keyword list is a sheet column, so add their names alongside yours. Competitor negative press is flagged as 'opportunity' in the digest rather than 'alert'. Knowing their bad week before their customers do is legitimately useful for sales conversations.